Rever 3.0
In this case study, I share my experience in a full UI revamp of web and mobile platforms, leading to the development of a new Home section and a fully redesigned Design System.
The goal was to develop a fresh, modern, and personalized Design System to revitalize the platform, improve access to key sections, streamline activity prioritization, and enhance focus visibility.
Role
Principal Product Designer
Team
1x Product Manager 2x Product Designer
Duration
6 months
Methodology
ShapeUp
Category
Desing System & Platform Revamp
Work Showcase
Problem
In the early development phase of this product, the priority was to enable quick feature implementation for the engineering team, leading to the decision to use the Vuetify library. However, with minimal design infrastructure and limited customization options, the platform ended up feeling generic and uninspired—described as “ugly” and lacking personality.
Additionally, users faced a poor experience upon logging in, landing on a section with no insights or clear guidance, resulting in low engagement.
Process
We conducted user interviews across different organizations and countries to identify key pain points and opportunities for improvement. A crucial question we asked was:
"If you had a magic wand, what would you add to the platform?"
The findings were clear—users needed structured insights and actionable elements, which led to the concept of a dedicated Home page. This required not only UI enhancements but also backend adjustments to surface the right data.
I started designing the Home section based on user input, ensuring alignment with roles, permissions, and business rules. Through multiple iterations, we refined color schemes and developed a fresh UI.
Outcome and impact
Redesigned Home page with role-based insights and actionables.
New Design System (3.0), built on Vuetify components but fully customized.
14% increase in engagement among global active users.
Learnings
The most valuable input always comes directly from users. In this project, I was surprised to discover how differently each user interacted with various sections. Small feedback insights often revealed minor adjustments that required minimal effort to implement but made a significant impact on their experience.
I also learned how to strike a balance between redesigning a new Design System and retaining select components from an existing library. Given the limited resources and time, it was crucial to optimize implementation by avoiding a complete overhaul while still delivering a refined and cohesive design.
